The “Chill Guy” character originally started as a recognizable internet image created by artist Phillip Banks in October 2023. The meme quickly spread across social media platforms such as TikTok and Instagram, becoming a cultural phenomenon and a symbol of a relaxed, carefree lifestyle.

The token gained massive attention thanks to the viral spread of the “Just a Chill Guy” meme on TikTok and other social networks, which attracted speculative capital and drew in traders as well as retail holders.